Measuring Your Trade Show Results
 

This session addresses what measurement is, what can be measured, how to measure and how to report the results. You will be exposed to 10 calculators for both ROI and ROO.

 
This interactive workshop will show you:
  • Why looking good is not enough
  • Defining objectives: what measurement tools work best
  • Evaluating your booth staff's performance

 

Seminar Schedule and Registration Check for seminars in your area or register online

 

Who Will Profit From Attending:

  • Marketing, Sales & Advertising Managers

  • Directors & Vice Presidents

  • Presidents, Owners & CEOs who want more from their trade show investment

  • Innovative Trade Show Managers

  • Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit